Projects

Designed scalable content experiences for M365's Help Pane, conversational systems, and brand channels, bridging user intent with clear language at scale.

Managed content classification systems for 200M+ members across 190+ markets, ensuring metadata accuracy, alignment, and consistent frameworks.

Designed LLM training datasets and authoring frameworks to reduce bias in generative systems, shaping how AI models communicate.

Owned content strategy for two YouTube support channels, optimizing SEO and engagement for 500K+ users.

Designed and launched a Microsoft 365 support page, transforming complex information into a clear, user-friendly experience.

Proposed content classification system for Netflix games.

Led digital strategy for Purdue’s Brazilian Student Association, unifying its online presence and student engagement.